Database Marketing is a strategy that uses customer data stored in databases to create personalized and targeted marketing campaigns. It involves collecting, analyzing, and segmenting customer information (like demographics, purchase history, and behavior) to better understand customer needs and preferences. The goal is to deliver more relevant and effective marketing messages, improve customer relationships, and boost sales.
Key Benefits:
- Targeted marketing for higher engagement.
- Personalization of offers and communication.
- Improved ROI through data-driven decisions.
- Enhanced customer loyalty by understanding individual needs.
